Every season celebrates the natural beauty of Rice Lake, Wisconsin. It’s easy to find something fun to do and create moments to share with your favorite people. The lake of Rice Lake spans over 900 acres and is the hub for year-round active outdoor recreation. Pick any season to head to the lake with your crew to go fishing, boating, swimming, or ice fishing. Kick off the fun with your friends and family by getting lost in time on the Ice Age Scenic Trail, the year-round multiple-use recreational trail. Grab your helmet and buckle up for the longest UTV & ATV trail in Wisconsin, the Wild River Trail, showcasing 92 miles of natural Wisconsin beauty.


1769 County Hwy SS, Rice Lake, WI 54868
Long-standing cinema chain showcasing new releases with digital sound & stadium seating.

Rice Lake is the trailhead of the Wild Rivers State Trail. This is the longest running off-road trail in Wisconsin and is open year-round.

315 W Knapp St, Rice Lake, WI 54868
TrailHead Adventure in Rice Lake is an outfitter that rents UTVs and snowmobiles for exploring northern Wisconsin’s scenic trail system. Located right by the Wild Rivers Trail, they make it easy for visitors to head straight into the woods and enjoy miles of outdoor riding. It’s a great spot for families, beginners, or adventure seekers looking for a fun and accessible off-road experience.

26 N Main St, Rice Lake, WI 54868
Two Sisters Boutique is a fun, energetic and stylish shop with something for women of all shapes and sizes to enjoy.

1124 Hammond Ave, Rice Lake, WI 54868
Locally-owned hardware store. Everything you need and more.

2022 22 ½ Ave, Rice Lake, WI 54868
Tracker Marine Boat Center of Rice Lake WI is the home in the Upper Midwest for America’s Favorite Boats.

18 N Main St, Rice Lake, WI 54868
Quality furniture & home décor. Plus, kitchen wares, soaps/lotions, candles and so much more!

318 S Main St, Rice Lake, WI 54868
We are a used bookstore that has been in business for more than 20 years. We carry fiction and nonfiction covering many genres in both hardcover and paperback. Customers can bring in gently used books in exchange for trade credits that can be used in store to pay for a portion of future purchases.

1503 S Main St, Rice Lake, WI 54868
The Great Outdoors is a rustic lodge and Northwoods furnishings & furniture store, featuring local and handmade items to make your home, cabin or cottage comfortable and cozy.

326 S Main St Suite 105, Rice Lake, WI 54868
At the eyeglass store in Rice Lake, we offer a captivating selection of over 800 frames, ensuring you’ll discover the perfect fit for your style and needs. Or, you bring your own frame, and let us assist you in finding the ideal lenses.