Every season celebrates the natural beauty of Rice Lake, Wisconsin. It’s easy to find something fun to do and create moments to share with your favorite people. The lake of Rice Lake spans over 900 acres and is the hub for year-round active outdoor recreation. Pick any season to head to the lake with your crew to go fishing, boating, swimming, or ice fishing. Kick off the fun with your friends and family by getting lost in time on the Ice Age Scenic Trail, the year-round multiple-use recreational trail. Grab your helmet and buckle up for the longest UTV & ATV trail in Wisconsin, the Wild River Trail, showcasing 92 miles of natural Wisconsin beauty.

30 N Main St, Rice Lake, WI 54868
A gourmet popcorn, balloon & chocolate shop located in downtown Rice Lake.

502 N Main St, Rice Lake, WI 54868
Carrying a variety of Nordic Sporting Gear: Wooden skis, Modern Nordic Skis, Nordic walking poles & more.

800 Hammond Ave, Rice Lake, WI 54868
Olympic Fitness, our main facility, has 24 hour access and 10,000 square feet of aerobic equipment, weight machines, free weights, and racquetball courts.


113 N Main St, Rice Lake, WI 54868
Northwoods Promotions provides quality promotional products, full-service screen printing, embroidery and graphic design that will leave a lasting impression with everyone you encounter.

314 North Main Street, Rice Lake, WI 54868
Offering custom framing and laser engraving services. Their shop also boasts a large array of art prints and a collection of curated retail items.


6 N Main St, Rice Lake, WI 54868
Come and check out all the latest fashions and decor! The chic boutique in town!

2920 Decker Dr, Rice Lake, WI 54868
Save BIG Money on all your lumber, plumbing, electrical, flooring, appliances, and hardware needs!

2701 West Ave Suite H, Rice Lake, WI 54868
Women’s clothing chain for current fashions in a range of sizes, plus footwear & accessories.

