Big Time Fun, Small Town Nice

– All Year Long –

Build your life’s adventure list in the Northwoods of Wisconsin. Join the fun at Rice Lake!

Get Ready
To Discover Rice Lake

Always Open For Fun

We are keeping Rice Lake open all year long so you can enjoy the natural beauty and unique events exclusive to Wisconsin. We’re making it easy for you to surpass the expectations of everyone on your travel list with a surplus of fun! Get ready to create moments you will want to share.

Travel Guide

Experience the
Northwoods of Wisconsin

Now is the time to do something to remember in Rice Lake, Wisconsin. We’re keeping the Northwoods humming with unique activities built around the native landscape and distinctive events Wisconsin thrives in during all four seasons.

As the largest city in Barron County, you can find plenty of popular food choices and opportunities to shop in Rice Lake. Get familiar with the small town nice community while strolling downtown and taking in classic historic brick buildings. You are going to want to stay, so we have lots of lodging options to help you have that relaxing weekend away or the week-long stay you’ve been dreaming of.

Join us to discover how we do big time fun and small town nice all year long at Rice Lake!

Now in Rice Lake

Visitor Testimonials

There’s nothing I’d like more than to be taking the SxS through the trails, getting fresh air and beautiful views, to getting the compelling experience of watching the cars fly around the track at Rice Lake Speedway. Needless to say, Rice Lake will always keep you wanting to come back no matter how far you travel.

DaeQwonn W.

Rice Lake is such a great community. I love how central the shopping is. You can find everything you need without having to travel out of the city. It’s quiet, clean, and safe. It’s small enough to be friendly but still has big city conveniences like a hospital, DMV, college, and great schools!

James L.

Some of the things I like about Rice Lake: R-Red Cedar River, I-Ice Age Trail, C-Cedar Side Walking Trail, E-Eagles Look Out, L-Lake, A-ATV Trail, K-Kayaking, E-Eagle Watching on the Red Cedar River

Trudy C.

Associated with

Ready for Fun?!

Get familiar with the Ice Age Scenic Trail, be entertained by the thriving live theater, nosh on delicious sweet treats, and surround yourself in nature at one of our campgrounds. Rice Lake has an unlimited supply of fun for the whole family! Take a peek at some of our most cherished and popular hot spots found only in Rice Lake.

Things to Do

Snowmobile & ATV Trails
Parks
Golf
Athletic Fields
Swimming
Bird Watching (Bird City)
Theaters
Indoor Fun
Shopping
Museums
Rodeo

Start an Adventure

Eat & Drink

Bakery & Coffee Shops
Casual Dining
Supper Clubs
Bars
Fast Food

Taste for Yourself

Lodging

Hotels & Motels
Campgrounds & Resorts

Where to Stay

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Meet the Board

The Rice Lake Tourism board consists of six members from a variety of divisions of the Rice Lake tourism industry. The board enjoys promoting and sharing everything Rice Lake has to offer visitors from near and far year round.

Meet Our Board Members

History of
Rice Lake

Rice Lake earned its name from the wild rice beds harvested by the Chippewa and other American Indian groups in the past. The area was also formerly known as a highly productive logging community. Learn more about the rich history of Rice Lake by visiting our historic sites, sculptures, and log cabin.

Learn More